Lead Generation. That's it. I just handed you three grand on a plate. But I actually had never heard of lead generation before. I have worked for a rehab therapy company my whole working life. My husband and I had started a business called Parable Gardens and Orchard. It is a farm where we sold bags of just-picked produce, weekly. Secretly, I thought entrepreneurship was expensive suicide. Who would ever want to dive head first into so many unknowns: Who will buy from me? Where are they? How can I keep them consistently buying from me? Do I have to actually ask people for their money? What if they are not satisfied and get upset with me? I put entrepreneurship in the same category as pyramid schemes: a thin veneer covering up a scam. Pipe dreams that cost people their livelihood and left them leeching off others for the rest of their lives. I was comfortable in a job that handed me a check every two weeks and went and found the patients for me. Business ownership felt foolish to me. But I gathered from the 3 months of business coaching that I signed up for that lead generation was key for our little business and any other business to thrive. One needs a constant supply of interested prospects being exposed to your business product and service. And after that it's just a numbers game. A certain percentage of people interested in your offering will buy. We never made it big in the farm produce selling venture. But it wasn't because we didn't do lead generation. Let me rephrase that. It wasn't because my husband didn't do lead generation. He did. I didn't. No way. Jose. Years later I started to understand what the business coach didn't understand: I had a big stack of mental blocks and trauma that needed to be worked through before I could move forward in the business ownership world.
